"The Psychology of Advertising: How Emotions Drive Consumer Behavior"
Advertising is a skillfully designed instrument that reaches into the complex mechanisms of the human mind, not only a message or a picture. Making a connection with the consumer is the fundamental goal of advertising, and emotion is one of the most effective tools in the advertiser's toolkit. We'll go into the intriguing field of advertising psychology in this blog post and look at how emotions are used to influence customer behaviour.
The Emotional Power of Advertising
An advertising has the power to stick in our minds when it strikes an emotional chord with us. This is because our brains are programmed to react to emotions. We don't just rely on facts or logic when making judgements; we also consider how something makes us feel.
The Brain's Role
Rational knowledge is processed differently in our brain than emotional or sensory information. The limbic system, which controls emotions, becomes active when we come across an emotionally laden advertisement. A stronger and more enduring recall of the advertisement and the related brand or product can be produced via this emotional imprint.
Impact on Consumer Behaviour
Creating Brand Loyalty
Influencing purchase decisions
Driving social sharing
Building trust
Creating a memorable impact
By:
Khushi Sharma
BJMC 5th Semester
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