"Advertising and Society: The Power to Shape Culture"
Advertising is a powerful tool that can both form and reflect a society's culture, making it more than just a means of promoting goods. We'll look at how advertising uses this power and the significant effects it has on our society's norms, beliefs, and attitudes in this blog article.
A mirror to society
Often serving as a social mirror, advertising reflects and reinforces prevailing society norms and inclinations. Advertisers must understand and abide by the prevailing social norms in order to engage with their target audience. It is possible to observe this cultural reflection in a number of ways:
Diversity and Inclusion
Gender roles and responsibility
Social issues
Shaping cultural norms
Advertising has the ability to both shape and reflect culture. Marketers take advantage of this power, which they understand well, to further both their brands and society goals:
Consumerism and Materialism
Lifestyle and Aspirations
Social norms
The Ethical Responsibility
Advertising has an ethical duty because of its ability to influence and reflect culture. Advertisers need to make sure their messages are in line with society values and objectives and think through any possible negative effects. Brands are under increasing pressure to use their influence in a responsible manner.
By:
Roshan Singh
BJMC 5th Semester
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